Want to generate more inquiries, sell more products?

Let us assume that your website attracts one hundred people per day to it, let us then assume that just one of these people buys from you… if we want to sell more products we either need to increase the number of visitors or we need to increase our conversion rate.

• If 100 visitors = 1 sale
• We can assume therefore that 200 visitors would generate 2 sales.
• However if we increase the conversion rate from one sale per hundred to ten… this increase would be dramatic, would it not?
• • 100 visitors = 10 sales
  • 200 visitors = 20 sales

Just imagine the possibilities… and the rewards.

Now let us accomplish this… the first thing you need to do is to understand your existing customers, in fact I daresay you believe you understand them but when was the last time you actually asked them why they do business with you? Most businesses fail to ask this question and work on assumptions only… and these are most often wrong. Select your most profitable customers and invite them to lunch and ask them all why they do business with you, you will be amazed at the answers… and these answers will enable you to do much more business both online and offline.

Based upon this feedback you should now redesign the content of your website to better engage your prospective customers… if for instance your customers tell you that they do business with you because you offer a simple no nonsense approach to website design that generates an income… tell your prospective customers this and don't waste your time telling them all manner of technical jargon unless they tell you that is what they want.

Over the years I've monitored our main corporate website, www.website-designs.com and for those people that visit and are interested in our services the path they most travel is the homepage, testimonials page, clients page and contact us page… and even though we have almost another hundred pages of content this is lost on most of our visitors… Why because those pages engage most of our prospective customers and the information on them, gives them enough confidence to contact and buy from us.

And all those other pages do have a purpose and will generate some leads, but do remember we're talking only about your most profitable customers and how best to engage them. By understanding the information they want, the paths they travel through your website you can ensure you give them this information… and the secret to understanding all of this is simple, talk to your existing customers.

One of the most exciting areas of website development, in my opinion, is the use of interactive video within websites. As we are all accustomed to watching the television, we automatically feel at ease when an actor starts to tell us something… starts to show us something… we are automatically interested in it, much more than if we were reading the text on a website… video catches our attention and engages us.

Not sure what I'm talking about have a look at www.website-designs.com, on the left hand side you will notice an image of a lady with some video style controls underneath… ensure that your volume is on and once the flash movie at the top has stopped playing… press play and experience the impact this video presentation has.

Now visit, www.website-designs.com/video.asp and experience another shorter video… we are currently investing heavily in this area and the benefits are absolutely amazing.

Our own experience has shown that since we incorporated these video characters within our website, the number of enquiries has more than doubled, and the best part is the quality of these enquiries is of a much higher calibre… the end result being a fantastic return on our investment.

By understanding our customers and why they do business with us and incorporating this in a method that they easily understand we have in effect doubled the performance of our website.

Consider how you can do the same.